Generate More Traffic With A Solid Content Strategy

Working with an SEO consultant gives you the advantage of planning out the growth of your website and how it will develop into an asset that produces more leads. The first order of business is to create killer copy on throughout your website that informs and inspires visitors to purchase your services or products.

Write content that answers as many questions as possible starting with the most popular questions and work your way down. Provide solutions to problems customers have with any issues related to your services. Get as much detail as possible in how you provide your service and present all of this content on the homepage so that when people land on the site they are immediately presented with all the questions they need answers to and solutions to their problems.

Develop your website to build traffic through quality posts that contain timeless content. The posts can provide the reader information about your company, case studies, interviews, how to guides, strategy guides infographics-basically write content that your client would find extremely useful and would want to share it because of the incredible value it provides. This will start the ball rolling in creating inbound traffic that builds up steam as time goes on.

Once you have a website that has some pretty decent articles on it, there will be a trickle of traffic that starts to flow in. Don’t get comfortable-we need that trickle to turn into a stream of traffic that brings the fruits of the land of plenty, with visitors that have been dying to become your clients. We need to get the word out about your site.

The best case situation is a first place position for as many search phrases as possible. If we are completing the dream situation we would be ranking in the featured snippet as well. That’s position zero and first position because that is where the most clicks are. Shoot for the stars and if we end up on the moon-it will probably mean growth to the company, so to improve ranking we need a strong backlink profile.

Link velocity is a term that describes the speed at which a website is gaining backlinks. Link velocity has to be taken into consideration due to the severity of being flagged for any unnatural looking link acquisitions. Google has launched many a crusade on exposing link schemes so it’s an issue that should be avoided at all costs.

The problem with linking is that there are only a few safe ways to do it-many of which end up being in the hands of other website owners. The whitehat method is to reach out to other websites and let them know you have great content to share and ask them if they will share your website link on their website.

The goal of every website owner is to have other websites share your link on their site because they found your sites content useful to create interest on theirs. Natural backlinks are gained when people share you content and when this happens-beautiful things happen to your ranking and websites authority.

Unfortunately we don’t always have the time to wait around so one method of accelerating the growth of your backlink profile is guest posting to websites that openly accept articles. Guest posting is a safe, white hat way of accumulating strong backlinks from authority websites. Research the blogs and website in your niche that have strong readership and content that is related to yours.

Hummingbird was a major update to the way Google ranked websites. This started a new era of importance in topical flow of related content in the backlinks of a website. Hummingbird allowed search engines the ability to read the contents of a website in a time that allowed them to assess the meaning, the keywords, and the relevance of the website in relation to a search query. Since this update, backlinks have more meaning when the content of each sites have a closer relationship to each other. So although there may be a pet food website that has been around for years with an awesome backlink profile-they would not be a good link to a financial website or any website where a relationship can’t be tied in through the content. This is why guest posting has become a strong method of building up a backlink profile as well as the credibility and authority of your website.

Content is the number one asset in developing websites-whether it is on site or off site. Quality content is what is getting noticed and building traffic and sharing this content is what is moving websites up in the search engine result pages. It is by far the safest and most effective ways in achieving long lasting results in generating traffic to your website.

Producing Evergreen Content To Generate Traffic

Pay per click has been one of the fastest ways to the first page of Google but is it worth investing in compared to alternative forms of marketing? It’s hard to pull away from a marketing strategy where you see what you’re paying for immediately, but content marketing is clearly providing a more lucrative means for generating leads.

Pay per click has definitely emerged as a viable option for generating leads and traffic in the quickest amount of time. The cost for PPC is higher than content marketing and produces less return over the long term.

Content marketing is a great way to produce lasting results. The content you produce on site will attract visitors if it is optimized correctly. Choosing keywords are your first order of business. When you know what will attract visitors to your site, create an in depth article that provides the visitor with something actionable that they can walk away with.

Evergreen content provides content that never loses its value. Whatever article you choose to write should be something that people deal with over the years and nothing that expires in the short term. A latest trend or news article, no matter how well written will become irrelevant compared to an article that teaches someone how to do something.

How to guides have become the latest rage. They are timeless because people can learn a skill or a particular method for how to do something. Lifehacker is a site that consists of articles and gets some of the highest traffic results in the world. The article son the site are actionable and every article provides the reader with something of value that they can apply to their lives immediately.

Case studies are also evergreen content because they provide real stats and are data driven. A case study provides a storyline with firsthand results of an effort, method or experiment that produced specific results.

A strategy guide is another form of writing content that readers can come back for more to use time and time again. A developed idea can be made into a long-form article to attract more visitors to the website.

An infographic is another method of writing evergrreen content. They should consist of a lot of statistics and be informative and descrptive. The images are not as relevent as the facts and stats provided but can help to make for a more interesting read. Infographics can be a great way to earn backlinks as they are shared more often.

Interviews can be a good way to provide in-depth coverage on a specific topic or person. People can gain a lot of insight from someone who is an expert in their niche. The interview remains evergreen because it is based on an expert opinion at that particular point in time. Even if their sentiment changes or new evidence is introduced to refute their answers, the interview will always be a standalone piece that people can return to for reference.

Historical pieces are considered evergreen. By providing a chronological sequence of events about a specific person, place or thing you create an interesting timeline that can be used as a resource for an indefinite period of time.

Evergreen content is a way to attract visitors and keep them on your website for longer periods of time. The increase in dwell time sends a positive signal to the search engines indicating your site is providing quality to the visitors it receives. This in turn boosts your ranking for associated keywords.

In addition, to dwell time the bounce rate is also improved. Bounce rate is the measure of how many people land on your site and back out immediately. Technically a user will contribute to the bounce rate if they land on your site and don’t click anything before backing out. A high bounce rate indicates that people are not liking what they are finding for the search term for which they found your site. Increasing bounce rates will demote your website in the rankings.

Evergreen content gets visitors to return to your site second third and more times. By creating value in the content you provide, you establish your site as a resource which in turn earns your site authority. The trust and authority of a website are measured and each website is assigned a value for this metric that is used for ranking purposes. If a website has a high authority value it has more of an ability to outrank lower authority websites for search terms associated with the content it provides.

Developing authority is primarily achieved through earning backlinks from other authority websites. The backlink profile of a website is considered almost as important as the content it provides when it comes to the ranking it receives for keywords.

Evergreen content contribute to a website earning backlinks because people will share information they find valuable. Although writing long-form content can increase the metrics of your site-it won’t unless it is providing value to the readers. If people can’t understand what you’re writing and click off your 5000 word article after reading 100 words-your website will receive a worse ranking because the bounce rate will increase and your ability to hold a visitors attention will be assessed as weak making your website irrelevant for those specific search terms for which people found your site.

This form of content marketing has been integrated in search engine optimization over the last three years. It has become more of a topic in 2019 because of how advanced Google has become in evaluating websites in their algorithm. A search bot is able to read the content of a website in a fraction of time it used to which is changing the way we optimize our websites. Keywords are becoming less important because Google is assigning keywords your website ranks for based on the content it provides and the backlink profile your website exhibits.

This is the reason evergreen content, long-form articles and natural backlinks are the single most important criteria in determining ranking. In order to be competitive it is necessary to produce content that holds value for people to read. Visitors should want to read what you have on your website. The days of short articles and keyword stuffing have long since expired and we are into an age of transparency. Creating the right content is now the single most important item on the menu for every webstie and business owner.

How An SEO Company Formulates Effective Keyword Strategies

An initial meeting for search engine optimizations services is about your company, what your website offers and what keywords will make the most impact in your business. Some of the best methods for SEO’s to discover the most profitable search terms are through brainstorming and discussing a clients business. When there is a good understanding of the nature of the business and who the clients are it’s easier to target the most accurate search phrases that relate to the business.

When you meet with an SEO consultant Toronto the first decisions that come into play with your game plan are what keywords to pursue. What are the most effective keywords that your company will benefit from? The method for selection starts with describing your business in the most direct, commonly phrased sentences.

Determine which key phrase is best for your business by simply describing what your website offers. Have a clear idea of the simplest way of communicating a search for what your business does and how someone would type that into a search engine. When you hire an SEO, this is the process they go through with the added help of specialized software.

A Keyword report helps an seo company formulate keyword strategies

An SEO company will run a keyword report that will generate a list of keywords related to the “seed keyword.” There are multiple versions of reports that can be generated using multiple seed keywords, so an SEO’s research isn’t just pushing a button and magically coming up with the best options. Considering there are so many ways to say one thing, there needs to be multiple dig levels for each major seed keyword.

For example, the initial seed keyword could be “make money online.” The report would generate a list of related keywords that would include terms like “online money making course” or “work from home” or “start an online business.” We could take any one of these results from the initial report and then use them as seed keywords to generate more reports and uncover more related search terms.

There literally could be hundreds or thousands of related terms that could relate to a business but choosing the best options will rely on a few factors that require careful consideration.

An SEO company will prioritize the most relevant terms that describe the service the most accurately. The keywords that are a perfect match to a businesses service would be the first option to pursue. Even if a search term brings in traffic that provides a perfect match to a service and product it may not be the best keyword to pursue if it doesn’t impact the website as well as other options for key search phrases. There are other metrics and determining factors that also influence the final decision of choosing key phrases to rank for.

The monthly volume of traffic is an influencing factor that plays a role in deciding whether that keyword is the right choice. The monthly volume of a keyword is the total average searches per month that are made in s specific area. If the keyword is an excellent choice for relevance and provides a high volume of searches, it is typically a more competitive keyword to target. An example of a great keyword selection is one with the right relevance, high volume and low competition.

Highly competitive search terms will sometimes require a competition analysis and strategic approach to ranking for a competitive search result. The analysis entails looking at the first page results and analyzing the trends on whats working for the websites positioned at the top. The results can vary from site to site but there are trends in every niche that can be identified and used to produce results.

There are different keyword strategies for every company due to unique needs and goals. Determining the most effective strategy for your website is part of the initial meeting with an professional. A good SEO company provides consultations to leave prospective clients with a clear idea of the current status of their website and how they can benefit from developing their website.